Our craft
Made by hand, in the heart of Marrakech
Behind every Zakaria Couture piece there are hours of patient work by artisans who keep a centuries-old Moroccan tradition alive.
Who we are
A family boutique in the old Medina
Zakaria Couture is a boutique and atelier in Laksour, one of the oldest neighbourhoods of the Marrakech Medina, a few steps from Jemaa el-Fna. Here we design and make boléros, jackets and caftans the traditional way — and we open our doors to everyone who loves Moroccan craft, from Marrakchi brides to travellers from all over the world.
We do not sell mass-produced clothing. Every piece is cut, sewn and decorated by hand by maâlems (master artisans) we know personally, and many models are made in only a few pieces.
Savoir-faire
The hand techniques behind every caftan
Sfifa
A braid made from silk or rayon threads, twisted by hand and sewn along the neckline, the front opening and the sleeves. It gives the caftan its structure and its signature look.
Aakad
The tiny knotted buttons that close a caftan from collar to waist — sometimes more than a hundred on a single piece. Each one is knotted individually by hand.
Randa
A delicate needle-lace worked directly on the fabric around the neckline and cuffs, often combined with small beads or crystals.
Tarz
Embroidery with gold, silver or silk threads. Tarz fassi, from Fez, and tarz rbati, from Rabat, are the most famous styles — a single piece can take weeks.
Mdamma
The belt that completes the caftan — embroidered fabric or gold-tone filigree — and shapes the silhouette.
The fitting
A handmade caftan is finished on the body. We adjust sleeves, length and waist so it falls perfectly — in the boutique or to your measurements.
Why handmade matters
Slow fashion, made to last generations
- Unique pieces. Small series, never mass-produced — you will not see your caftan everywhere.
- Better quality. Hand-sewn braid and buttons are stronger and more beautiful than machine imitations.
- Fair work. Buying handmade supports artisans and families of the Medina.
- Made for you. Any model can be adapted in colour, size and length.
Visit the boutique
Find us in the heart of the Marrakech Medina
Step inside our boutique to see the fabrics, touch the embroidery and try your caftan on. Our artisans can adjust the fit while you wait or tailor a piece to your measurements before you leave Marrakech.
- Address — N°10, Rue Sidi El Yamani, Laksour, 40000 Marrakesh
- Opening hours — Monday – Sunday: 10:00 – 20:00
- Getting here — In the Laksour neighbourhood, a short walk from Jemaa el-Fna square and the Koutoubia.
- WhatsApp — +212 663-184256